Strategic Finance Partner to
Dynamic Entrepreneurs and Exec Teams

Strategic Finance Partner to
Dynamic Entrepreneurs and Exec Teams

Strategic Finance Partner to
Dynamic Entrepreneurs and Exec Teams

How we can support your business

How we can support your business

Making a Game Plan for Your Money

  • Helping you make a roadmap for your business's financial future

  • Creating easy-to-understand budgets and financial plans

  • Building models to predict how different choices will affect your finances

Managing Your Money Day-to-Day

  • Keeping an eye on your cash to ensure you always have enough

  • Spotting and solving cash problems early

  • Advising on managing everyday finances effectively

Facilitating Growth and Investment

  • Helping to attract and negotiate with investors

  • Advising on different ways to fund your business's growth

  • Preparing financial presentations that tell your business's story

Beyond The Numbers: Financial Reporting & Insights

  • Ensuring your financial reports are clear and accurate

  • Translating data into actionable business insights

  • Setting up systems to continuously monitor your business's performance

Being Your Go-To Advisor

  • Being your go-to for strategic business decisions

  • Providing perspectives on market dynamics and competition

  • Helping you navigate through complex business choices

Streamlining Operations and Finances

  • Improving the efficiency of your financial operations

  • Helping make your business run more efficiently

  • Connecting financial management with other parts of your business

How we typically work

How we typically work

Individual Projects

We deliver rapid progress to drive your idea or project forward. These engagements work best when there is a specific need, deliverable and deadline in mind. Working independently, or ideally, as part of your team, we work collaboratively towards achieving specific outcomes.

Fractional Support

We provide strategic and operational support to founders and C-suite execs, over a longer period of time. This typically covers 2 days across a week, split between strategic initiatives & operational support, as required. These engagements provide the benefits of a long term relationship with the flexibility of time & scope.

Who we've worked with

Who we've worked with

Our team have, during their current or previous roles, worked for some of the world's leading companies

What clients have said

What clients have said

  • We’ve been working with James for a while, and I can confidently say that anything we throw his way, he delivers on almost immediately. From financial models that help me see exactly what is going on in the business, to commercial strategy and high-level strategic insights, James’s work and thought process is truly unique. James has modelled pre-emption rights in cap tables, he has forecast demand and stock, and he has been a sounding board to me throughout fundraising, restructuring and other significant transitions as the Béa scales. I cannot recommend working with James highly enough – he has levelled up both my company and my financial and strategic leadership, and I look forward to continuing to work with him long into the future.

    Tess Cosad

    Founder at Béa Fertility

  • James is a brilliant strategist who transformed our investor deck and ultimately led to Dropless securing investment, facilitating a path to profitability. James is a clear and concise communicator with a broad range of technical skills in tech, product, finance, and strategy. He has been instrumental as Dropless' fractional CFO, working to achieve Dropless' fundraising goals whilst improving the overall profitability of the business.

    Matthew Halstead

    CFO at Dropless

  • James is great to work with and his expertise has been invaluable to the business as we work towards our product launch. He is quick to get stuck in, pick up and learn new technologies. He tackles challenges head on and perseveres to find solutions to complex problems. 


    James has a very versatile skill set, although his primary focus is on our technology, his breadth of knowledge and experience bring an in-depth understanding of how the bigger picture business strategy and operational details fit together and he consistently operates with both in mind.


    He is flexible with his time and communicates availability, timelines and deadlines clearly.


    James is friendly and fun to work with and any team would be lucky to have him. 

    Freya Hickman

    Founder at Remind Health

  • We’ve been working with James for a while, and I can confidently say that anything we throw his way, he delivers on almost immediately. From financial models that help me see exactly what is going on in the business, to commercial strategy and high-level strategic insights, James’s work and thought process is truly unique. James has modelled pre-emption rights in cap tables, he has forecast demand and stock, and he has been a sounding board to me throughout fundraising, restructuring and other significant transitions as the Béa scales. I cannot recommend working with James highly enough – he has levelled up both my company and my financial and strategic leadership, and I look forward to continuing to work with him long into the future.

    Tess Cosad

    Founder at Béa Fertility

  • James is a brilliant strategist who transformed our investor deck and ultimately led to Dropless securing investment, facilitating a path to profitability. James is a clear and concise communicator with a broad range of technical skills in tech, product, finance, and strategy. He has been instrumental as Dropless' fractional CFO, working to achieve Dropless' fundraising goals whilst improving the overall profitability of the business.

    Matthew Halstead

    CFO at Dropless

  • James is great to work with and his expertise has been invaluable to the business as we work towards our product launch. He is quick to get stuck in, pick up and learn new technologies. He tackles challenges head on and perseveres to find solutions to complex problems. 


    James has a very versatile skill set, although his primary focus is on our technology, his breadth of knowledge and experience bring an in-depth understanding of how the bigger picture business strategy and operational details fit together and he consistently operates with both in mind.


    He is flexible with his time and communicates availability, timelines and deadlines clearly.


    James is friendly and fun to work with and any team would be lucky to have him. 

    Freya Hickman

    Founder at Remind Health

  • We’ve been working with James for a while, and I can confidently say that anything we throw his way, he delivers on almost immediately. From financial models that help me see exactly what is going on in the business, to commercial strategy and high-level strategic insights, James’s work and thought process is truly unique. James has modelled pre-emption rights in cap tables, he has forecast demand and stock, and he has been a sounding board to me throughout fundraising, restructuring and other significant transitions as the Béa scales. I cannot recommend working with James highly enough – he has levelled up both my company and my financial and strategic leadership, and I look forward to continuing to work with him long into the future.

    Tess Cosad

    Founder at Béa Fertility

  • James is a brilliant strategist who transformed our investor deck and ultimately led to Dropless securing investment, facilitating a path to profitability. James is a clear and concise communicator with a broad range of technical skills in tech, product, finance, and strategy. He has been instrumental as Dropless' fractional CFO, working to achieve Dropless' fundraising goals whilst improving the overall profitability of the business.

    Matthew Halstead

    CFO at Dropless

  • James is great to work with and his expertise has been invaluable to the business as we work towards our product launch. He is quick to get stuck in, pick up and learn new technologies. He tackles challenges head on and perseveres to find solutions to complex problems. 


    James has a very versatile skill set, although his primary focus is on our technology, his breadth of knowledge and experience bring an in-depth understanding of how the bigger picture business strategy and operational details fit together and he consistently operates with both in mind.


    He is flexible with his time and communicates availability, timelines and deadlines clearly.


    James is friendly and fun to work with and any team would be lucky to have him. 

    Freya Hickman

    Founder at Remind Health

Who we are

Who we are

Fieldview was founded in 2023 by James Shrager

James' diverse career has enabled him to develop a broad but deep skill set covering proposition and product development, strategy, software engineering and finance.


James started his career at PwC, qualifying as a Chartered Accountant in their Business Recovery and Debt Advisory practices.


He then learnt to code, taking two iPhone games from concept through to sale with one of them achieving over 20m downloads worldwide.


Prior to founding Fieldview, James spent 6 years working in strategy & innovation consulting, supporting clients across multiple sectors to identify growth opportunities, develop new business models and take their products to market.


James prides himself on being authentic, straight talking, dependable, diligent and curious in everything he does.

Let's talk

Let's talk

Find a time…

Fieldview is a trading name of Fieldview Strategy Ltd | Registered in England and Wales with company number: 11196514